TERMS OF REFERENCE FOR SANITATION MARKETING STRATEGY
TERMS OF REFERENCE FOR SANITATION MARKETING STRATEGY
Location: Mogadishu (display will be made through organized location to be communicated)
Required: To innovate cheap, accessible, affordable, acceptable, mobile, context relevant and environmental friendly latrines that can be used in IDP setups (Portable latrines) for display through panel. Selected sample owner will have the opportunity to design same quality for 129 latrines. The sample for the display/ design is at the cost of the owner and not claimable from SCI as payable.
Timeline: 21 days- from 29th Janauary-2019
Background and Introduction
Save the Children in Somalia (SCI) has been operational in Somaliland/Somalia for over 40 years, with programmes across the following sectors: WASH, Food Security and Livelihoods, Health, Nutrition, Health, and Shelter, with Disaster Risk Reduction and Child Protection mainstreamed where possible. Save the Children currently implementing programmes in Central South Somalia, Somaliland and Puntland.
Save the Children is seeking to present a Sanitation marketing based on findings and recommendations of a formative research for social sanitation marketing.A Prototypelow cost, context relevant latrine productsincluding; prefabricated super structure with accessories doors, rooftop and air ventilation, slab, squat holes.The exhibition should be based on the findings of the research P’s of the marketing mix: Product, Place, Promotion, and Price as well as Policy and Partnership as discussed below.
Results of this study show that 41 out of the 327 accounting for 12.5% have latrines that have been constructed by the families without any external subsidies. Although this proportion appears low, it should be considered that a good proportion of the population use latrines which have been constructed by humanitarian agencies in the IDP camps. We therefore consider this number as reasonable noting that the personal latrine adaptors still have the options of using communal latrines constructed by agencies but have gone ahead to construct their own latrines.
Since the IDPs come from different areas, it was not possible to link such personal initiative to any previous CLTS programmes from wherever they came from. However, these adaptors gave various reasons why they decided to build their own latrines. Notably among is to have good sanitation and privacy for the family. With own family latrines they keep them to god state of cleanliness to ensure usage by all members of the family including children and the elderly (plate 6).
The latrines are constructed using locally available material and to construct such, all what is needed is cement, iron sheets, barrels, timber and nails. However, because some families cannot afford to pay for good masons, some of them are poorly constructed and are therefore not durable. This is a gap that Sanitation Marketing programme can address in order to enhance durability of these traditional latrines. It is therefore still possible to market such traditional latrines but intervene through construction technology that can still keep the price low but at the same time enhance durability.
Another point to consider when looking at the products in IDP camps is the challenge of land. Since IDPs do not own the land, they may not have express permission to construct more permanent structures within the camps. More to this, the threat of evictions may also de-motivate them from constructing more permanent and durable structures that will be demolished when they move. This may call for options of foldable latrines which they can move with from one place to another when relocating. Such options may also enhance the positive perception that their plight as IDPs is a temporary situation that they will soon get out of.
it is apparent that pricing may not be the main reasons why people do not have personal latrines although it is the main reason given by non-adaptors. From the general assessment, expectations that humanitarian agencies will construct the latrines within the camps and lack of prioritization of sanitation among the camp dwellers could be the major reasons for non-adoption. Indeed, during FGDs, respondents said. Indeed, from FGDs, many participants were in agreement that if people can be sensitized more about taking care of their own sanitation and in the absence of option of full subsidy from humanitarian agencies, the camp dwellers can afford to have their own latrines. However, this is only practical where there is adequate space and where there are no restrictions from the landlords. It is therefore prudent to consider other options alongside this main alternative and which are not subject to limitations mentioned.
Promotion aims to increase awareness about latrine products, providers, and sales outlets. The IDP camps in Mogadishu typically present a small population that passing information becomes easy. Information can be easily relayed through existing structures such as community meetings, religious gathering and through Community Health Workers who are already working for various Health and WASH projects within the camps. To supplement the messages, it would so be useful to construct demonstration latrines at strategic sites in the camps for people to physically see and appreciate the different low cost latrine options available to them. On places to get the construction materials and other latrine option, the SM project can work in collaboration with the masons who are already providing such guidance to the communities where they work.
Apart from popularizing the products, CHWs can go further to popularize the CLTS approach in order to enhance communities’ appreciation of good sanitation which will in turn increase acquisition of affordable latrines available. If foldable latrines will be among the options, uptake can be enhanced further by building demonstration latrines and having time limited special offers to popularize it among the target population.
For successful implementation of SM, it is important to understand the sanitation policy environment which may enhance or interfere with the programme. This study therefore sought to find out if there is any sanitation policy in the study area and at the IDP Camps. The findings from the KIIs and FGD indicated that there are no legal requirements in the IDP centres for household sanitations, neither from the government nor from NGOs. The respondents also confirmed that there are no regulations regarding types of sanitation technology that restricts camp residents from constructing the latrines.
It was noted that there are no permits needed for latrine construction in the camps, although the respondents indicated that they were not aware if there is agreement between the camp managements and the landowners.
However, even though there are no regulations and public service regarding the disposal of faecal waste in the camps, the settlements have a sanitation committee whose objective is to create awareness campaign and knowledge about, sanitation, safe disposal of child excreta, solid and liquid waste management. This is done through public meetings and seminars. The respondents further explained that Save the Children provides and distributes household materials such as broom, fork, rake, shovel and wheelbarrows for general cleaning to maintain good environmental health. They also provided the camp residents with cleaning products such as chlorine. However, the current approach will seek to have community members take up such responsibilities to ensure that the sanitation matters are squarely on their own hands to ensure sustainability.
However, it was noted that the local government does not offer any kind of support when it comes to sanitation within the IDP camps. This can be attributed to the weak economic state and limited revenue of the SFG which does not allow effective maintenance of basic and essential services such as sanitation. It is also worth noting that local masons who construct the latrines in the camps are not guided by any regulation that can guarantee quality. It would therefore be prudent that any Sanitation Marketing project come up with guidelines that can ensure that the viable options adopted are of good quality to ensure safe usage and durability. This can be given in form of technical support during implementation of the SM project.
Partnership and networks facilitate collaboration among the essential stakeholders and therefore this study sought to investigate if there are such partnership among sanitation stakeholders and other players such as those who supply sanitation materials. According to the respondents, Save the Children is the only organization that is currently operational in the IDP camps where data was collected. But not known to the IDPs is that organizations working in various sectors have Clusters where they discuss and coordinate their activities for synergy. But with this new initiative, the organization must widen its partnership beyond WASH cluster to reach all other players who deal with sanitation infrastructures. This partnership should involve suppliers of construction and other sanitation hardware, the masons involved in construction, local authority that would provide guidance on policies and do the necessary approvals when need arises and all NGOs with activities in WASH and Health sectors.
Purposes of the exhibition
- To innovate cheap, accessible, affordable, acceptable, mobile, context relevant and environmental friendly latrines that can be used in IDP setups.
- To encourage communities to setup their own latrines and adopt good hygiene practices.
- To share the innovation with respective line ministries and other humanitarian actors to adopt these good practice in their interventions.
- To campaign against OD at all circumstances and promote public general wellbeing.
The exhibition will be done at either MoH conference hall or in SCI Mogadishu office, whereby all invited contractors will present their innovations of latrines in an open forum. MoH officials such as director of public health and Head of WASH, WASH TS, WASH PM, other interested humanitarian actors and media houses will be present. These personnel will be taking notes, reviewing the presentations, asking the presenter questions and finally MoH, SC WASH team and others experts will recommend the best exhibited latrine to be adopted for Sanitation interventions.
Contractors Key Deliverables.
- The invited contractors need to present both in physical and in PowerPoint sides the latrines super structure and other latrines components.
- The contractors should also share latrine construction cost breakdown and in sum with the audience.
- The contractors should be able to convince the audience as to why their innovation should be adopted.
- The presenter should show case/exhibit their innovation in line with marketing mix 6 Ps.
- Should be able to respond to questions posed by the audience in a simple and convincing manner.
- Each contractor will be given 15-20 minutes to show case and 5 minutes for Q&A session.
Lines of Communication
The contractors will present both Soft and hard copies of the presentation to Save the Children Senior Technical WASH Specialist and will liaise closely with the WASH Officer and other relevant staff. Apart from this regular meetings and interactions with the relevant team members, if required, the company may be asked to present his/ her work in WASH Cluster Meetings in Mogadishu as well as MoH meetings forbroader understanding and feedback of the cluster partners and Federal Ministry of Health (MoH).
Essential and Desirable Experience/Qualifications
Save the Children is seeking an experienced company with the following expertise:
- Proof of experience in construction of sanitation facilities in IDP settlements, schools, health centres and host community residential areas.
- Excellent reporting and presentation skills and Proven ability to work independently.
- Strong interpersonal skills and ability to effectively work in a multi-cultural environment.
- Experience working in/knowledge of the Somalia context
Interested contractors should;
- Send their Company profile, power point presentations and showing the relevant experience/ designs of the proposed innovated latrines toCSS.LOGISTICS@savethechildren.org, the physically improvised structure should be kept for display on 20th February-2019, and visit SCI Mogadishu office on 19th February-19 for further instructions on the display venue. For further guidance, call; 0618468887/ 0616216378/ 0612741940
- Should also have experience in setting up other WASH facilities such as water points and be able to understand the minimum distance required by the Sphere standard between a sanitation facility and a water point.
- Good presentation skills.
PLAN FOR DISSEMINATION AND LEARNING
The recommended sanitation facility should be aired through local media channels and SC’s ACCM platform for publication, promotion and adoption. The campaign will be led by MoH in partnership with Save the Children.