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Sales and Marketing Manager – Hargeisa, Somaliland

  • Anywhere
  • Full-Time

Job Description

Position: Sales and Marketing Manager

Location: Hargeisa

Job Type: Full Time

About our company:

Since its inception in 2004, Shifo Company has witnessed a tremendous growth. Right from the start, the company established itself in the business of selling potable water. As a result of consumer requirements, Shifo Company invested in high quality equipment, meeting the international standards. New pack sizes have been introduced (375ml, 500ml, 750ml, 1 ltr, and 1.5ltr), new innovative packaging was also developed.

Summary of the Position:

The Sales and Marketing Manager is responsible for managing all sales and marketing activities for the Company.

Duties of the Sales and Marketing Manager

  • Day to day management of the sales team ensuring they are on track for achieving KPI’s.
  • Setting sales and marketing KPI’s to manage activity within the team.
  • Working with sales executives on approaches to building business.
  • Training the sales team on sales techniques and giving advice.
  • Ensuring the sales team update the CRM effectively with all appropriate data.
  • Performance managing underperforming members of the sales team.
  • Overseeing all marketing activity and ensuring it fits with the marketing strategy.
  • Sending marketing emails to customers via the CRM.
  • Managing the company’s social media accounts and posting relevant content.
  • Arranging for the company to attend relevant industry events and conferences.
  • Reporting on activities towards targets to the company directors.
  • Researching potential target industries and customers.
  • Attending meetings with customers alongside sales consultants.
  • Putting together a content marketing strategy for the company.
  • Making sure the company is Search Engine Optimised to maximise inbound sales opportunities.


  • Bachelor’s degree in business, Marketing management related field
  • Marketing certifications like CMMP, PCM or others.
  • 5+ years’ experience in management in a corporate setting.
  • Relevant industry experience ideally.
  • Transformative approach to leadership that inspires and empowers others.
  • All round sales and marketing experience gained from a similar sized organisation.
  • Aware of the latest market trends and shifts, as well as projections for the future.
  • Evidence of ability to innovate and implement change successfully.
  • Exceptional communication and presentation skills.
  • Able to be persuasive and procure buy-in from upper management.
  • Solid computer skills and awareness of web-based marketing and social media.
  • Driven and committed to success while maintaining integrity.
  • Highly motivated with a genuine drive to succeed.


  • Please send your cover letter, CV and credentials to the email address of our Consultant: waayeelconsulting@gmail.com. The closing date is 1st December 2020. Please indicate the position title in the subject line of your email message.

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